New partner for Falsterbo Horse Show
Falsterbo Horse Show gains a strong new partner as Al Shira'aa becomes the title sponsor of the event, from 2025 named Al Shira’aa Falsterbo Horse Show.
This six-year agreement secures a long-term collaboration, marking an important milestone for the competition and further strengthening its international reputation.
Al Shira'aa is a well-known name in international equestrian sports, with long-standing partnerships such as the title sponsorship of the Hickstead Derby in the UK. Starting in 2025, they are also the main partner and title sponsor of the prestigious Hamburg Derby in Germany.
Behind this initiative is H.H. Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan, a passionate advocate for equestrian sports, who has played a key role in supporting and developing the sport through competitions, breeding, and education via Al Shira'aa Stables.
The partnership between Al Shira'aa and Falsterbo Horse Show enhances Sweden’s international appeal in equestrian sports and creates new opportunities for both riders and spectators.
Through this collaboration, Falsterbo Horse Show strengthens its position as a platform for attracting the world’s top riders while continuing to evolve under its guiding principles of “tradition and renewal”. Jana Wannius, President Falsterbo Horse Show about the new partnership:
"I am of course very happy with the new long-term partnership with Al Shira'aa and also honored that H.H. Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan has accepted the role of Honorary President of the Organizing Committee. This collaboration strengthens the continued development of Falsterbo Horse Show, with the horses, the sport, the riders, and our fantastic Falsterbo audience as our top priority. The future of Falsterbo Horse Show – and Swedish equestrian sport – looks bright!”
Her Highness Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan and Al Shira’aa Stables are committed to ensuring the Al Shira’aa Falsterbo Horse Show continues to flourish as a celebration of equestrian excellence.
